Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics.
Workshop Question - In what ways can you acknowledge the diversity and complexity of your consumer base?
Trend Themes
1. Diversity and Inclusion - Brands are exploring themes and dialogues that provide diversity and serve as a more accurate reflection of the market in their toy offerings.
2. Responsive Manufacturing - Companies are manufacturing customizable toys that cater to various marginalized groups, addressing the market need for more inclusive toy offerings.
3. Educational Playthings - Toys that educate children on identity politics, disability, and illness are becoming popular to encourage awareness and acceptance right from early age.
Industry Implications
1. Toy Industry - The toy industry could benefit from developing more inclusive toys that reflect marginalized groups and promote diversity and education.
2. 3D Printing Industry - There is huge potential for 3D printing technology to provide customizable toy solutions that cater to different marginalization groups and promote inclusivity.
3. Education Industry - The education industry could leverage these toys to impart valuable lessons of inclusivity, representation, and acceptance to children at an early age.
5 Featured, 42 Examples:
307,933 Total Clicks
Date Range:
May 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
