The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
Katherine Pendrill — March 8, 2016 — Lifestyle
References: glorymornin & bevindustry
The new collection of fruit-infused teas from Glory Mornin’ Beverages Ibiza boasts eye-catching packaging and whimsical names. When it comes to bottled tea, most brands rely on clean and simple packaging that conveys a sense of relaxation. This brand takes the opposite approach by marketing its tea blends as a fun and fruity alternative to soda.
The Glory Mornin’ Super Tea line consists of ready-to-drink beverages made from organic teas and natural superfruits. Unlike many other tea brands, the Glory Mornin’ Super Tea line is packaged in colorful bottles adorned with eye-catching graphics. The labels are also decorated with whimsical names such as Fly, Fly, Honey!, Hydro Pop and Coco n' Cleanse.
The unique packaging and whimsical names are designed to appeal to young consumers who might normally choose soda over a tea-based product.
The Glory Mornin’ Super Tea line consists of ready-to-drink beverages made from organic teas and natural superfruits. Unlike many other tea brands, the Glory Mornin’ Super Tea line is packaged in colorful bottles adorned with eye-catching graphics. The labels are also decorated with whimsical names such as Fly, Fly, Honey!, Hydro Pop and Coco n' Cleanse.
The unique packaging and whimsical names are designed to appeal to young consumers who might normally choose soda over a tea-based product.
Trend Themes
1. Whimsical Packaging - Brands could experiment with fun, colorful packaging designs and unusual naming conventions to appeal to younger customers and challenge the traditional, simple packaging approach.
2. Fruit-infused Beverages - There is an opportunity for companies to create unique drink blends that incorporate organic tea and natural superfruits as an alternative to soda.
3. Ready-to-drink Beverages - Brands can capitalize on the convenience trend by offering ready-to-drink tea beverages that appeal to younger consumers with busy lifestyles that crave healthy drink options on-the-go.
Industry Implications
1. Tea - Tea brands can experiment with the combination of organic teas and natural superfruits, as well as colorful graphics and whimsical names for packaging designs to target younger age groups.
2. Beverage - Ready-to-drink beverage companies can add unique drink blends to their product portfolio, which incorporate organic tea and natural superfruits to appeal to busy, health-conscious consumers.
3. Retail - Retailers can stock up on the latest fruit-infused organic tea blends that come in ready-to-drink format, with fun and colorful packaging designs that appeal to younger customers looking for unique, healthier drink options.
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