Consumers seek time-saving fixes while refusing to sacrifice deep cleanliness
Implications - Consumers are seeking cleansers that not only promote ease of use and minimal time commitment, they are also increasingly demanding multi-tasking effectiveness out of their daily cleansing routines. Whether it be innovative bath products that can be taken on the go or deep-cleansing toiletries that offer increased levels of performance, more and more products are being tailored to preserve the consumer’s most valuable resource: their time.
Workshop Question - In what way can your brand aid in a consumer's daily routine that is both beneficial and saves time?
Trend Themes
1. Multi-tasking Cleansers - Consumers demand multiple features in their cleansers to save time during daily routines.
2. Solid Cleansing Products - Solid forms, such as bleach crystals and tooth powder, give users greater control and safety during typical cleaning processes.
3. Alternative Personal Care Formats - Portable and wipe-based personal care methods offer efficient and convenient solutions for cleansing and deodorizing while on-the-go.
Industry Implications
1. Home Cleaning Products - Developing cleaning products that have multiple cleaning properties can save consumers time and meet increasing demands.
2. Personal Care Products - Manufacturing personal care options in unconventional formats can lead to convenient and efficient alternatives to traditional spray and solid forms.
3. Haircare Products - Creating hair products that offer brand new life, body, and volume that are convenient for on-the-go lifestyles can set a company apart from others in the hair product industry.
