Consumers leverage cultural influences to curate intellectual identities
Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement.
Workshop Question - What role does your brand play in helping consumer express their unique identities?
Trend Themes
1. Cultural Individualism - Individuals want to create personal cultural identities using culturally contextual designs, signalling a shift away from mainstream minimalism.
2. Art and Fashion - Creative collaborations that incorporate artistic motifs into fashion designs have been successful in drawing attention and creating unique products.
3. Multicultural Inspiration - Fashion designers are increasingly drawing inspiration from various cultures, resulting in bold contemporary takes on age-old traditions and imagery.
Industry Implications
1. Fashion - Designers can create new products by incorporating cultural influences or collaborating with artists to create unique pieces that stand out from mainstream offerings.
2. Art - Artists can explore collaborations with fashion designers, as well as gain exposure through unique product offerings such as sneakers or jewelry with artistic motifs.
3. Marketing and Advertising - Brands can create campaigns that emphasize inclusivity and individualism while also featuring cultural icons in order to create a more relatable and engaging message.
7 Featured, 63 Examples:
402,517 Total Clicks
Date Range:
Feb 15 — Jun 16
Trending:
Hot
Consumer Insight Topics:
