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Experiential Dessert

Dessert brands host events that emphasize product experience

Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers.
Workshop Question - How can you present your offerings in a completely new light by exploring branding trends within adjacent industries?
Trend Themes
1. Experiential Marketing - Brands host immersive experiences that encourage experimentation and customization to create unique marketing opportunities.
2. Customization - Initiatives offer customized and unique options that resonate with consumers both in-store and at pop-ups.
3. Interactive Exhibits - Museums, factories, and food shops offer a transparent relationship between consumers and companies by allowing consumers to see the process behind creating their favorite products.
Industry Implications
1. Food & Beverage - Creating interactive and customizable experiences for foodies looking for a unique culinary experience.
2. Retail & Marketing - Appealing to customers with experiential opportunities that go beyond traditional retail methods.
3. Architecture & Design - Creating innovative designs that showcase products in creative ways through the use of transparent display cases and unique pop-up installations.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
872,556 Total Clicks
Date Range:
Mar 14 — Jun 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Customizable Ice Cream
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Normally when you think of Magnum ice cream, you think of walking into the ice cream section of your local supermarket and picking up a box of Magnums. However, Magnum Ice Cream recently launched... MORE
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Magnum’s London Pleasure Store recently returned to the English capital, this time as a much talked about outpost in Covent Garden. The branded location follows a highly successful pop-up in... MORE
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
In order to mark its re-entry into the Australian market, Häagen-Dazs set up a pop-up ice cream tasting in the city of Melbourne. During the installation’s five-week stay at Federation... MORE
Glass-Encased Pastry Displays
Glass-Encased Pastry Displays
NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
One of Canada’s most luxe bakeries, Nadege Patisserie, recently opened up its latest location—an interior designed by architecture studio NKA. Boasting the company’s signature... MORE
Couture Pastry Shops
Couture Pastry Shops
Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
After acquiring Milan’s famed bakery ‘Pasticceria Marchesi Pastry Shop,’ Prada could name it ‘Prada Pastries’— it certainly has a ring to it, doesn’t it?... MORE
Experimental Dessert Pop-Ups
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
Like a cross between a traditional bakery and mobile truck, the Drawing Room is a pop-up that will be bringing delicious desserts to New Yorkers from different locations each month. A fun concept,... MORE
Interactive Factory Exhibits
Interactive Factory Exhibits
Nestlé Invites Consumers to Visit a Responsive Snack Space
Nestlé is famous around the world for its chocolate and sweet snacks, and now one of its plants located in Switzerland is opening up to the public with an interactive factory experience. Consumers... MORE

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