Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers.
Workshop Question - How can you present your offerings in a completely new light by exploring branding trends within adjacent industries?
Trend Themes
1. Experiential Marketing - Brands host immersive experiences that encourage experimentation and customization to create unique marketing opportunities.
2. Customization - Initiatives offer customized and unique options that resonate with consumers both in-store and at pop-ups.
3. Interactive Exhibits - Museums, factories, and food shops offer a transparent relationship between consumers and companies by allowing consumers to see the process behind creating their favorite products.
Industry Implications
1. Food & Beverage - Creating interactive and customizable experiences for foodies looking for a unique culinary experience.
2. Retail & Marketing - Appealing to customers with experiential opportunities that go beyond traditional retail methods.
3. Architecture & Design - Creating innovative designs that showcase products in creative ways through the use of transparent display cases and unique pop-up installations.
7 Featured, 60 Examples:
874,347 Total Clicks
Date Range:
Mar 14 — Jun 16
Trending:
Hot
Consumer Insight Topics:
