Brands turn to Snapchat for connecting with and engaging potential new hires
Implications - While many brands are well-versed in digital recruitment strategies, several are taking things a step further by embedding themselves into the social experience of ephemeral apps like Snapchat. This innovative recruitment strategy speaks to the need for brands to connect with consumers in the physical and digital spaces they naturally reside within, as well as the role of emerging social media platforms and the benefit of being pioneers in this space.
Workshop Question - How could you better leverage social media platforms to connect with your customers?
Trend Themes
1. Ephemeral Recruitment - Brands turning to social media platforms like Snapchat for innovative recruitment strategies that connect with consumers' natural interests and spaces.
2. Video-based Job Apps - The rise of job search apps using Snapchat-inspired video recording and voiceover features, making job search more user-friendly and appealing.
3. Snapchat Recruitment Campaigns - Businesses and institutions using sponsored geofilters and themed ad buys on Snapchat to connect with a younger, more fleeting demographic and showcase new job opportunities.
Industry Implications
1. Social Media - With the ongoing rise of social media, businesses are exploring new and innovative recruitment strategies that align with digital and social spaces.
2. Recruitment - The recruitment industry is being disrupted by the emergence of more user-friendly, interactive, and personalized recruitment strategies, utilizing the latest technology platforms.
3. Marketing and Advertising - The marketing and advertising industries are exploring the potential of Snapchat and other social media platforms not just for advertising, but also for recruitment and employment branding purposes.
4 Featured, 31 Examples:
57,655 Total Clicks
Date Range:
May 15 — Jun 16
Trending:
Average
Consumer Insight Topics:
