Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee.
Workshop Question - How could you entice your target consumer to seek out an educational experience with regard to your brand?
Trend Themes
1. High-end Tea Bars - As tea is being considered as an artisan food product, high-end tea bars launched by industry experts that promise an educational retail interaction are gaining popularity among consumers.
2. Customization of Bubble Tea - Customization of bubble tea is gaining traction among consumers, as innovative shops allow customers to choose and combine flavors, bases, toppings, and sugar levels according to their preferences.
3. AI Technology in Tea Shops - The food and beverage industry is being revolutionized with the application of artificial intelligence technology, and the trend is now extending to the tea industry as well, with the emergence of fully automated smart tea shops like AI TEA.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage the trend of high-end tea bars and the luxurious experience they provide, to attract consumers with a heightened focus on artisan products.
2. Food Industry - Innovation in the bubble tea industry by way of customization and experimental combinations can inspire similar movements in the broader food industry, with consumers' preference for personalization in products continuing to grow.
3. Technology Industry - With AI technology extending its influence to the food and beverage industry, the technology industry can take advantage of this trend and build products that help businesses improve efficiency and lower labor costs.
