This Line of Pressed Juice is Designed for Children
Katherine Pendrill — March 8, 2016 — Life-Stages
References: cawstonpress
Cawston Press is selling a line of pressed juice that is specifically designed to appeal to children. Although pressed juice is a popular choice for health-conscious adults, it is less appealing to children who are drawn to sweet and sugary drinks. These new fruit and vegetable blends feature eye-catching packaging that makes them especially appealing to children.
The Kids' Blends from Cawston Press consist of pressed juice made with fruits, vegetables and water. Each flavor comes in a kid-friendly juice box that is not only familiar, but also easy to enjoy on the go. The packages are adorned with simple graphics of the fruit inside and colorful names such as Sunshine Sipper and Apple & Summer Berries. The packages also reveal that the juice is not from concentrate, so that parents know they are making a healthy purchase.
The kid-friendly line from Cawston Press reveals how brands can effectively market nutritious adult beverages to children.
The Kids' Blends from Cawston Press consist of pressed juice made with fruits, vegetables and water. Each flavor comes in a kid-friendly juice box that is not only familiar, but also easy to enjoy on the go. The packages are adorned with simple graphics of the fruit inside and colorful names such as Sunshine Sipper and Apple & Summer Berries. The packages also reveal that the juice is not from concentrate, so that parents know they are making a healthy purchase.
The kid-friendly line from Cawston Press reveals how brands can effectively market nutritious adult beverages to children.
Trend Themes
1. Kid-friendly Pressed Juices - Brands can tap into the growing market for healthier beverages by creating pressed juice options that are specifically designed for children.
2. Eye-catching Packaging - Opportunities exist for packaging designers to create visually appealing designs that attract children to healthier beverage options.
3. Marketing Nutritious Beverages to Children - Brands can explore innovative marketing strategies to effectively promote and sell nutritious beverages to children.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can develop and market kid-friendly pressed juice options to cater to the growing demand for healthier alternatives.
2. Packaging Industry - The packaging industry can capitalize on the need for eye-catching and appealing designs for children's beverages, creating new opportunities for creative packaging solutions.
3. Marketing and Advertising Industry - Marketing and advertising professionals can explore innovative strategies for promoting and selling nutritious beverages to children, tapping into a potentially lucrative market.
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