This Juice Branding is Able to Perfectly Cater to Its Target Demographics
Mishal Omar — September 13, 2016 — Lifestyle
References: holacopo & packagingoftheworld
This youthful juice branding was designed to emphasize healthy ingredients for parents while also appealing to children.
The 'Cocolade' packaging was created by creative agency 'Copo' and comes in the form of triangular cardboard boxes that offer an interesting alternative to the rectangular-shaped boxes that are used to hold juice. The juices were created with healthy ingredients and are offered in familiar flavors that include apple, fruit punch and pink lemonade. The branding on these youthful juices features bold colors and quirky illustrations of whimsical characters that are likely to be amusing to children.
This brand has created a product that manages to please two different demographics -- parents who are careful about what they feed their kids and children that will likely to enjoy the graphics on these products.
The 'Cocolade' packaging was created by creative agency 'Copo' and comes in the form of triangular cardboard boxes that offer an interesting alternative to the rectangular-shaped boxes that are used to hold juice. The juices were created with healthy ingredients and are offered in familiar flavors that include apple, fruit punch and pink lemonade. The branding on these youthful juices features bold colors and quirky illustrations of whimsical characters that are likely to be amusing to children.
This brand has created a product that manages to please two different demographics -- parents who are careful about what they feed their kids and children that will likely to enjoy the graphics on these products.
Trend Themes
1. Healthy Juice Packaging - Opportunity for disruptive innovation in creating packaging that emphasizes healthy ingredients and appeals to both parents and children.
2. Alternative Packaging Shapes - Opportunity for disruptive innovation in exploring non-traditional shapes for juice packaging to stand out in the market.
3. Youthful Branding - Opportunity for disruptive innovation in designing bold and quirky branding that appeals to children and parents simultaneously.
Industry Implications
1. Juice Manufacturing - Opportunity for disruptive innovation in juice manufacturing industry to create innovative packaging solutions.
2. Creative Design Agency - Opportunity for disruptive innovation in creative design agencies to create unique and appealing branding for products targeting children and parents.
3. Food and Beverage Retail - Opportunity for disruptive innovation in food and beverage retail industry to introduce novel packaging and branding concepts for youth-oriented products.
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