Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices
Rebecca Byers — April 29, 2015 — Lifestyle
References: drazil & beveragedaily
Drazil is one of the first kids tea brands to emerge in a burgeoning market for healthy and convenient children's beverages. Drazil Kids Tea is a playfully branded company producing quality, caffeine-free herbal beverages infused with real fruit juice and contained in delightful, vibrant packaging.
The ready-to-drink kids tea product is a unique combination of flavor that incorporates growing concern around sugar content in drinks made for children. The kids tea line is also an interesting reaction to the emergence of children-targeted fortified water brands that promise vitamin content.
The lively, colorful packaging features bright images of the fruits from which the juices have been derived, while it also features a lizard, which when spelled backwards, inspired the brand's namesake.
The ready-to-drink kids tea product is a unique combination of flavor that incorporates growing concern around sugar content in drinks made for children. The kids tea line is also an interesting reaction to the emergence of children-targeted fortified water brands that promise vitamin content.
The lively, colorful packaging features bright images of the fruits from which the juices have been derived, while it also features a lizard, which when spelled backwards, inspired the brand's namesake.
Trend Themes
1. Healthy Kids' Beverages - Disruptive Innovation Opportunity: Create alternative, healthier beverage options for children by combining caffeine-free herbal teas with real fruit juices.
2. Concerns About Sugar Content - Disruptive Innovation Opportunity: Develop drinks for children that address the growing concern about high sugar content in beverages.
3. Branded Packaging for Kids - Disruptive Innovation Opportunity: Design vibrant, visually appealing packaging that captures the attention of children and parents alike.
Industry Implications
1. Kids' Beverage Industry - Disruptive Innovation Opportunity: Infuse traditional kids' beverages with herbal teas and real fruit juices to offer healthier options.
2. Fortified Water Industry - Disruptive Innovation Opportunity: Integrate herbal teas and real fruit juices into fortified water products to provide a new twist on children-targeted drinks.
3. Packaging Industry - Disruptive Innovation Opportunity: Create eye-catching and playful packaging designs specifically tailored for children's beverages.
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