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Pre-Stylized Male

Consumers use brands as personal shoppers through fashion-focused subscriptions

Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.
Workshop Question - How could you use curation to improve the daily lives of your consumers?
Trend Themes
1. Simplified Fashion Subscription Services - Brands aim to enhance retail experiences for male consumers through simplified, on-demand services for curation-focused consumers.
2. Occasion-specific Clothing Subscription Services - Subscription services that provide men with entire outfits for specific occasions simplify outfit-planning for busy men.
3. Algorithm-based Fashion Subscriptions - Fashion subscription services have become more technology-driven, relying on algorithms to curate new looks for customers, catering to the needs of customers who prefer a more hands-off approach.
Industry Implications
1. Fashion Subscription Services - Subscription-based fashion delivery services are catering more and more towards Generation Z and Millennial customers.
2. Men's Clothing Industry - Subscription services and simplified on-demand shopping experiences are offerings new opportunities to the men's clothing industry for a younger consumer market.
3. E-commerce - The rise of on-demand, simplified fashion subscription services points to the increasing popularity of e-commerce and its potential for growth in new markets.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
180,956 Total Clicks
Date Range:
Dec 15 — Jul 17
Trending:
Warm

Featured Examples

Manly Accessory Subscription Services
Manly Accessory Subscription Services
The Sprezzabox Service Helps Men Complete Their Look
‘Sprezzabox’ is a new subscription service that helps men complete their look with high-end accessories. While shopping for new clothes is challenging enough, it is even more difficult... MORE
Menswear Subscription Boxes
Menswear Subscription Boxes
Lewk Uses Algorithms to Curate Fashionable Looks for Customers
Lewk is a menswear subscription box that stands out from similar services. Instead of relying on stylists as other fashion subscription services do, it embraces the technological side of this product.... MORE
Stylish Underwear Subscription Services
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
The majority of premium underwear comes with a premium cost, so the Relevel men’s boxer briefs are intended to provide guys with a way to get great underwear at a low cost. The Relevel boxer... MORE
Sock Subscription Services
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
The fashion industry is expanding in new and innovative ways each and every month, even when it comes to a simple product like men’s socks, which is reinforced by ‘Sock Fancy.’ &#... MORE
Underwear Subscription Branding
Underwear Subscription Branding
Undamentals is a Swiss Underwear Subscription for Men
Undamentals is a premium underwear subscription service for men in Switzerland. The new subscription-based men’s underwear brand uses font and graphical elements to establish the essential... MORE
Premium Sock Subscription Services
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
‘Gentleman’s Sock Co.’ is a subscription service that provides Canadian consumers with unique socks each month. For many professional men, socks are a simple way to express one&#... MORE
Occasion-Specific Clothing Subscriptions
Occasion-Specific Clothing Subscriptions
This Service Takes the Stress Out of Outfit-Planning
‘Ya Joe’ is a occasion-specific clothing subscription service for men that wants to take the stress out of outfit-planning. While there are a number of companies that specialize in... MORE

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