Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.
Workshop Question - How could you use curation to improve the daily lives of your consumers?
Trend Themes
1. Simplified Fashion Subscription Services - Brands aim to enhance retail experiences for male consumers through simplified, on-demand services for curation-focused consumers.
2. Occasion-specific Clothing Subscription Services - Subscription services that provide men with entire outfits for specific occasions simplify outfit-planning for busy men.
3. Algorithm-based Fashion Subscriptions - Fashion subscription services have become more technology-driven, relying on algorithms to curate new looks for customers, catering to the needs of customers who prefer a more hands-off approach.
Industry Implications
1. Fashion Subscription Services - Subscription-based fashion delivery services are catering more and more towards Generation Z and Millennial customers.
2. Men's Clothing Industry - Subscription services and simplified on-demand shopping experiences are offerings new opportunities to the men's clothing industry for a younger consumer market.
3. E-commerce - The rise of on-demand, simplified fashion subscription services points to the increasing popularity of e-commerce and its potential for growth in new markets.
7 Featured, 47 Examples:
180,293 Total Clicks
Date Range:
Dec 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
