Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life.
Workshop Question - How are you helping millennials tap into their childhoods? How could your brand play a role in helping them do so?
Trend Themes
1. Escaping Adulthood - Millennials are seeking unique, experience-driven ways to unwind, and participate in social interaction divorced from technology.
2. Nostalgia Marketing - Marketing and advertising are tapping into nostalgia from childhood and simpler times.
3. Rebranded Childhood Activities - Childhood activities, such as ball pits, treehouses, and summer camps, are being rebranded as adult-oriented experiences.
Industry Implications
1. Hospitality and Tourism - In response to the desire for unique and nostalgic experiences, hospitality and tourism businesses can create and market adult-oriented summer camps and digital detox retreats.
2. Entertainment and Leisure - Designing recreation areas for adults, such as adult ball pit bars, can offer event spaces for businesses hoping to attract millennials.
3. Advertising and Marketing - Nostalgia marketing and advertising campaigns that target adult audiences can be developed in order to tap into this growing trend and try to capitalize on Millennials' love for childhood memories.
5 Featured, 43 Examples:
637,281 Total Clicks
Date Range:
May 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
