This Juice Packaging Allows Its Contents to Speak for Itself
Mishal Omar — September 12, 2016 — Lifestyle
References: thejuiceline & packagingoftheworld
This cold-pressed juice brand offers a wide range of nutritious drinks that are likely to appeal to health-conscious consumers.
'Juiceline's' packaging was designed by the creative agency 'kissmiklos', which opted to take a very simplistic route for the visual identity of the brand's bottles. Juiceline is a bar and brand that serves cold-pressed juices that are made up of a multitude of different fresh fruits, vegetables and teas. The fresh drinks are made with everything from oranges, apples and pineapples, to kale, carrots and ginger. The branding for these juices is minimal and lets their natural colors shine through, with transparent bottles and simple black and white labels that state the ingredients and little else.
These bottles work to represent the healthy and wholesome nature of their contents.
'Juiceline's' packaging was designed by the creative agency 'kissmiklos', which opted to take a very simplistic route for the visual identity of the brand's bottles. Juiceline is a bar and brand that serves cold-pressed juices that are made up of a multitude of different fresh fruits, vegetables and teas. The fresh drinks are made with everything from oranges, apples and pineapples, to kale, carrots and ginger. The branding for these juices is minimal and lets their natural colors shine through, with transparent bottles and simple black and white labels that state the ingredients and little else.
These bottles work to represent the healthy and wholesome nature of their contents.
Trend Themes
1. Minimalist Packaging - Businesses can innovate by simplifying their packaging like Juiceline to emphasize the natural quality of their products.
2. Cold-pressed Juice - Businesses can offer a wide range of nutritious drinks to cater to health-conscious consumers like Juiceline.
3. Transparent Packaging - Businesses can innovate by using transparent bottles to showcase the natural colors of their product like Juiceline.
Industry Implications
1. Beverage - Companies can offer cold-pressed juices like Juiceline to appeal to health-conscious consumers.
2. Food and Beverage Packaging - Companies can simplify their packaging and use transparent bottles like Juiceline to emphasize the natural quality of their products.
3. Creative Agency - Agencies can offer innovative and minimalistic branding solutions like kissmiklos did for Juiceline's packaging.
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