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Artisanal Education

Consumers seek out niche workshops to gain artisan-level knowledge

Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits.
Workshop Question - How is your brand contributing to the consumer desire for non-traditional educational ventures?
Trend Themes
1. Hands-on Workshops - Consumers seek to gain expert-level knowledge in personal areas of interest through artisan-led workshops and experiences that explore culinary and beverage innovations.
2. Maker Movement - Brands serve as catalysts in helping consumers achieve personal goals and self-educational pursuits by offering hands-on workshops and experiences.
3. Social Dining - The rise of social media and maker culture has led to a movement to return to a more social culture of dining, where foodies recognize that a perfect meal should be presented and shared.
Industry Implications
1. Food and Beverage - Business professionals can explore new hands-on workshop and experiential foodie event opportunities to expand their brand offerings, gaining customer loyalty and elevate culinary creativity.
2. Craft and Artisanal Industry - Brands can offer maker workshops to get customers to make their own products and harness the skill of local artisans to provide unique products for their consumers.
3. Alcohol Industry - Craft beer and distilling workshops, as well as unique alcohol experiences, offer customers the opportunity to explore new taste profiles and stand out from their competition by offering unique and personalized drinks.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
345,246 Total Clicks
Date Range:
Apr 15 — Jun 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Experiential Foodie Events
Experiential Foodie Events
'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals
For those who want to experience new food in a social environment, ‘Try My Kitchen’ coordinates group dining events that open participants’ eyes to new forms of cuisine, teach them... MORE
Craft Chocolate Retailers
Craft Chocolate Retailers
Minimal Chocolate's Store Takes Treats from Bean to Bar
Minimal Chocolate is a craft chocolate brand that specializes in handmade and ethically sourced treats. In addition to its elegant branding and gorgeous store interior, the brand also offers... MORE
Human Tear Cocktails
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
‘Bompas & Parr’ is set to host a workshop called ‘Bitter Tears,’ which involves teaching people how to make cocktails out of human tears. If you’ve ever wanted a... MORE
Beer Brewing Workshops
Beer Brewing Workshops
These Events Give Consumers an Opportunity to Learn About Homebrewing
‘Hops & Vines’ is now offering free workshops that give consumers an opportunity to learn about homebrewing. With the rising popularity of craft beer, many consumers have begun... MORE
Craft Beer Workshops
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
Based in Toronto, Mirella Amato runs a beer consulting business aptly titled Beerology. A longtime beer fan, Amato seeks to develop the same kind of love and appreciation that exists around wine for... MORE
Java-Roasting Workshops
Java-Roasting Workshops
The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts
If you happen to live in Tulsa, Oklahoma and want to one-up your java-brewing skills, taking a coffee education program at Topeca Coffee will definitely transform the way you prepare your morning... MORE

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