Good2grow's Rebrand Includes Caps Resembling Characters from Kids' Movies
Amelia Roblin — April 29, 2015 — Lifestyle
References: good2grow & beveragedaily
The designers of the good2grow rebrand recognize that children have a significant say in what mom and dad buy for them at the grocery store. They also recognize that one of the best ways to guarantee consumption of healthy drinks and snacks is to make the packaging fun for youngsters.
Going for a toy-inspired look, In Zone has created dozens of SippaTop attachments that help make the single-serving drink bottles spill-proof. The containers themselves are brightly colored and easy to grip, but it's these animated lids that make good2grow products so appealing. The choice of character straws let kids choose from many of their favorites, from Dora the Explorer to Spongebob Squarepants.
This good2grow line does a successful job of pleasing parents with wholesome ingredients derived from real organic fruit, all the while focusing on the fun factor that will keep children coming back for more healthy goodness.
Going for a toy-inspired look, In Zone has created dozens of SippaTop attachments that help make the single-serving drink bottles spill-proof. The containers themselves are brightly colored and easy to grip, but it's these animated lids that make good2grow products so appealing. The choice of character straws let kids choose from many of their favorites, from Dora the Explorer to Spongebob Squarepants.
This good2grow line does a successful job of pleasing parents with wholesome ingredients derived from real organic fruit, all the while focusing on the fun factor that will keep children coming back for more healthy goodness.
Trend Themes
1. Toy-inspired Packaging - Creating packaging that is visually appealing and interactive for children by incorporating toy-inspired designs and characters.
2. Customizable Character Straws - Offering a range of character straws that allow children to choose their favorite animated figures for a personalized drinking experience.
3. Health-focused Fun Snacks - Combining the allure of fun and entertainment with healthy ingredients, making snacks and drinks more appealing to kids.
Industry Implications
1. Beverage Packaging - Developing innovative packaging designs that engage children and make healthy drinks more enticing.
2. Children's Consumer Goods - Creating products specifically designed to cater to children's preferences, making them more likely to choose and consume healthier options.
3. Organic Food and Beverage - Integrating organic ingredients into snacks and drinks marketed towards children, aligning with parents' desires for healthier options for their kids.
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