Little Hug Fruit Barrels' Drinks Come in Portable, Freezable Pockets
Laura McQuarrie — April 29, 2015 — Life-Stages
References: hugslushee & prnewswire
The HUG Fruit Slushee is a new addition to the products sold through the Little Hug Fruit Barrels brand from the American Beverage Corporation, offering a fun and refreshing fruit drink for kids to enjoy this summer.
The chilled slush drinks come in Blue Raspberry and Strawberry, which are naturally flavored and made with 5% real fruit juice. Like an ice pop snack, the fruit slush drinks are packaged in eight ounce pouches that can easily be put in the freezer for chilling. Since it's possible to open the pouches and eat right out of them, the HUG Fruit Slushees are perfect for taking on the go, especially for a family excursion during the warmer weather.
The chilled slush drinks come in Blue Raspberry and Strawberry, which are naturally flavored and made with 5% real fruit juice. Like an ice pop snack, the fruit slush drinks are packaged in eight ounce pouches that can easily be put in the freezer for chilling. Since it's possible to open the pouches and eat right out of them, the HUG Fruit Slushees are perfect for taking on the go, especially for a family excursion during the warmer weather.
Trend Themes
1. Portable Slushie Drinks - The rise of portable slushie pouches provides an opportunity for beverage companies to offer a convenient and refreshing option for on-the-go consumers.
2. Frozen Juice Pouches - The popularity of frozen juice pouches presents a disruptive innovation opportunity for fruit juice brands to create fun, freezable products that appeal to both kids and adults.
3. Flavored Frozen Treats - The demand for flavored frozen treats like fruit slush drinks opens up possibilities for companies to experiment with unique flavors and expand their product offerings.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of portable slushie pouches by developing innovative drink options that customers can easily consume while on the move.
2. Frozen Food Industry - The frozen food industry can explore the market potential of frozen juice pouches by creating new frozen treats that cater to consumers' desire for both convenience and refreshing flavors.
3. Snack Industry - The snack industry can tap into the popularity of flavored frozen treats by developing innovative snack products that offer a combination of taste, convenience, and fun.
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