Selvatica's Branding is Inspired by the Rainforest of Colombia
Jana Pijak — June 1, 2015 — Marketing
References: behance.net
Selvatica is an exotic tea brand that sources its ingredients from the Rainforest of Colombia. The company's brand identity is reflective of wild fruit flavors and feature botanical graphics. In addition to tea tins that feature botanical illustrations and images of wildlife, this exotic tea brand opts for bold colors when it comes to its tea bags.
Juxtaposing orange and pink tea bags with monochromatic tins, Selvatica creates a visually appealing brand identity and features two tropical flavors -- Acai, the Camu-Camu. These exotic tea blends are also infused with Copoazu and Araza fruits that are native to the Colombian rainforest.
Inspired by exotic wildlife and traditional flavors, this tea packaging is reflective of its ingredients while captivating consumers with its blend of monochromatic and vibrant elements.
Juxtaposing orange and pink tea bags with monochromatic tins, Selvatica creates a visually appealing brand identity and features two tropical flavors -- Acai, the Camu-Camu. These exotic tea blends are also infused with Copoazu and Araza fruits that are native to the Colombian rainforest.
Inspired by exotic wildlife and traditional flavors, this tea packaging is reflective of its ingredients while captivating consumers with its blend of monochromatic and vibrant elements.
Trend Themes
1. Exotic Tea Packaging - Selvatica's visually appealing brand identity and use of botanical graphics in tea packaging taps into the trend of experiential and sensory marketing.
2. Wild Fruit Flavors - Selvatica's incorporation of native Colombian rainforest fruits in its exotic tea blends highlights the trend of using unique and authentic ingredients to cater to adventurous consumers seeking new taste experiences.
3. Bold Colors - Selvatica's use of bold colors in its tea bags and monochromatic tins aligns with the trend of vibrant and eye-catching packaging designs that attract attention on store shelves.
Industry Implications
1. Beverage Packaging - Beverage packaging companies can explore disruptive innovation opportunities by incorporating experiential and sensory marketing elements, such as botanical graphics and vibrant colors, to enhance the visual appeal and consumer engagement of their products.
2. Natural and Exotic Ingredients - Food and beverage companies that focus on using unique and authentic ingredients, particularly from specific regions or ecosystems, can tap into the trend of catering to adventurous consumers who seek novel and authentic taste experiences.
3. Product Branding and Design - Marketing and design agencies can leverage the trend of bold and vibrant packaging designs to help brands create visually captivating and attention-grabbing product identities that stand out in competitive markets.
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