These Premium Non-Alcoholic Cocktail Mixers are Sweetened with Agave
Laura McQuarrie — May 3, 2017 — Lifestyle
References: nervousbreakdown & bevindustry
Keith’s Nervous Breakdown Ultra-Premium Cocktail Mixers is a new brand of all-natural, non-alcoholic cocktail mixers that is being launched with two fun flavors for making margaritas and rum punch.
While the Margarita Mix boasts a base of 90% citrus, grape, pomegranate and cranberry juice from concentrate that pairs well with premium types of tequila, the Rum Punch Mix has bright, vibrant notes of vanilla, coconut and tangerine that blend well with rum. Both alcohol-free mixers from Keith’s Nervous Breakdown are made in small batches with organic flavors and all-natural ingredients, including agave as a sweetener.
A number of health-conscious consumers are still looking to indulge in alcoholic beverages, as long as they include ingredients that are natural and optimally, beneficial for their health in some way.
While the Margarita Mix boasts a base of 90% citrus, grape, pomegranate and cranberry juice from concentrate that pairs well with premium types of tequila, the Rum Punch Mix has bright, vibrant notes of vanilla, coconut and tangerine that blend well with rum. Both alcohol-free mixers from Keith’s Nervous Breakdown are made in small batches with organic flavors and all-natural ingredients, including agave as a sweetener.
A number of health-conscious consumers are still looking to indulge in alcoholic beverages, as long as they include ingredients that are natural and optimally, beneficial for their health in some way.
Trend Themes
1. All-natural Mixers - The trend towards all-natural cocktail mixers presents opportunities for brands to create innovative, health-conscious alternatives to traditional alcoholic beverages.
2. Non-alcoholic Drinks - The rise in demand for non-alcoholic cocktail mixers provides an opportunity for brands to tap into the growing market of consumers seeking alcohol-free options.
3. Organic Ingredients - The use of organic flavors and all-natural ingredients in cocktail mixers offers a disruptive innovation opportunity for brands to cater to health-conscious consumers looking for premium, organic options.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend towards all-natural cocktail mixers by creating innovative non-alcoholic options that cater to health-conscious consumers.
2. Alcohol - The alcohol industry has the opportunity to expand its product offerings by creating premium, non-alcoholic cocktail mixers that appeal to consumers looking for natural, non-alcoholic alternatives.
3. Organic Food - The organic food industry can explore the potential of creating organic cocktail mixers that align with the growing demand for natural and health-conscious ingredients in beverages.
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