Organizations are using the power of the crowd for their own materials
Implications - The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age.
Workshop Question - How could your brand utilize crowdsourcing to boost creativity within your innovation and ideation processes?
Trend Themes
1. Crowdsourced Innovation - Brands are using crowdsourcing to gain insights and ideas from the public for everything from naming products to creating digital billboards, democratizing creativity in the process.
2. Customer Feedback - Brands like BHüe are going beyond traditional focus groups and instead working directly with customers to develop products that fit all skin tones, offering increased customization and inclusivity.
3. Covert Marketing Campaigns - Marketing campaigns like IKEA's Wonderful Everyday contest are a way for brands to engage customers with a fun, interactive campaign while also collecting user-generated content and creating a unique experience for participants.
Industry Implications
1. Consumer Packaged Goods - Brands in this industry can use crowdsourcing and customer feedback to develop new products and packaging that resonate with their target audience and stand out in a crowded market.
2. Marketing and Advertising - Agencies and marketers can take inspiration from IKEA's covert marketing campaign to create memorable, interactive campaigns that engage customers and generate user-generated content.
3. Beauty and Cosmetics - Beauty brands like BHüe can gain valuable insights from customers to create inclusive and customizable products that cater to all skin tones, offering a point of differentiation within the industry.
5 Featured, 45 Examples:
94,385 Total Clicks
Date Range:
Jun 15 — Jun 16
Trending:
Mild
Consumer Insight Topics:
