This Unconventional Kit Kat is Hokkaido Melon and Cheese-Flavored
Alyson Wyers — May 14, 2016 — Lifestyle
Kit Kat is known for introducing unusual flavors, especially to their Asian markets, and this mascarpone and Hokkaido melon chocolate bar is no exception. If you prefer a classic milk chocolate candy bar, this treat is simply not the one for you.
Instead, this sweet snack takes on a non-traditional orange hue after the Japanese Hokkaido melon it gets part of its flavor from. The regional product from Nestle contains subtle and fruity Hokkaido melon as well as mascarpone cheese flavors, found between sweet wafers and covered in a mild tasting white chocolate. While it is unlikely to make it to shelves in North America or Europe, customers in Asia can pick up this Kit Kat in packs of three.
Instead, this sweet snack takes on a non-traditional orange hue after the Japanese Hokkaido melon it gets part of its flavor from. The regional product from Nestle contains subtle and fruity Hokkaido melon as well as mascarpone cheese flavors, found between sweet wafers and covered in a mild tasting white chocolate. While it is unlikely to make it to shelves in North America or Europe, customers in Asia can pick up this Kit Kat in packs of three.
Trend Themes
1. Unconventional Chocolate Flavors - The trend of introducing unusual flavors in chocolate products, like melon and cheese, presents an opportunity for companies to experiment and cater to unique consumer preferences.
2. Regional and Cultural Influences on Food - The use of regional ingredients and flavors, such as the Hokkaido melon in this Kit Kat, showcases the growing trend of celebrating local food culture and appealing to specific regional tastes.
3. Unique Packaging and Presentation - Innovative packaging designs and visually appealing presentations, exemplified by the orange-colored melon-infused Kit Kat, offer disruptive opportunities to grab consumer attention in a crowded market.
Industry Implications
1. Confectionery - The confectionery industry can explore and capitalize on the trend of introducing unconventional flavors to attract adventurous consumers seeking unique chocolate experiences.
2. Food and Beverage - The food and beverage industry has an opportunity to embrace regional and cultural influences by incorporating indigenous ingredients and flavors into their products, catering to diverse consumer preferences.
3. Packaging and Design - The packaging and design industry can leverage the trend of unique packaging and presentation to create visually stunning and attention-grabbing product designs that differentiate brands in the market.
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