Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
Laura McQuarrie — July 5, 2014 — Lifestyle
References: haagen-dazs.co.jp & en.rocketnews24
A few months ago, Häagen-Dazs Japan announced that it would be releasing the Spoon Vege ice cream collection, which features flavors like tomato and carrot—now the adventurous brand is introducing some new fall flavors like Chestnut, Sweet Potato and Pumpkin ice cream.
Since ice cream is a light, summery and refreshing treat, it will be interesting to see how these flavors are welcomed, especially since fall flavors can be so heavy, earthy and savory. Instead of encouraging a full-on Thanksgiving-style feast, the autumnal dessert flavors will be gradually introduced. First comes the Waguri (Japanese Chestnut) ice cream and Sweet Potato Crispy Sandwich on August 8th, followed by the limited edition Pumpkin ice cream on September 8th.
Although these may seem like strange flavors, when you're too stuffed to eat a baked dessert post-Thanksgiving, a small bowl of fall-inspired ice cream would probably hit the spot.
Since ice cream is a light, summery and refreshing treat, it will be interesting to see how these flavors are welcomed, especially since fall flavors can be so heavy, earthy and savory. Instead of encouraging a full-on Thanksgiving-style feast, the autumnal dessert flavors will be gradually introduced. First comes the Waguri (Japanese Chestnut) ice cream and Sweet Potato Crispy Sandwich on August 8th, followed by the limited edition Pumpkin ice cream on September 8th.
Although these may seem like strange flavors, when you're too stuffed to eat a baked dessert post-Thanksgiving, a small bowl of fall-inspired ice cream would probably hit the spot.
Trend Themes
1. Fall-inspired Ice Cream - The introduction of sweet potato and pumpkin ice cream flavors in the Spoon Vege collection indicates a trend towards fall-inspired ice cream flavors.
2. Adventurous Food Flavors - The release of unique flavors like tomato, carrot, chestnut, and sweet potato in Häagen-Dazs Japan's ice cream collection demonstrates a trend towards adventurous and unconventional food flavors.
3. Gradual Flavor Introductions - The staggered release of Waguri (Japanese Chestnut) ice cream, Sweet Potato Crispy Sandwich, and limited edition Pumpkin ice cream shows a trend towards gradually introducing seasonal flavors.
Industry Implications
1. Ice Cream Manufacturing - The introduction of new fall-inspired flavors presents disruptive innovation opportunities for ice cream manufacturers to tap into the seasonal demand and offer unique flavor experiences.
2. Food and Beverage - The trend towards adventurous food flavors creates opportunities for food and beverage companies to explore unconventional ingredients and cater to customer preferences for unique taste experiences.
3. Dessert Retail - The gradual introduction of autumnal dessert flavors opens up opportunities for dessert retailers to attract customers with limited edition flavors and capture the seasonal market.
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