The Jo Malone Sugar & Spice Collection is a Delicious Treat
Meghan Young — February 19, 2013 — Fashion
References: jomalone & bellasugar
Some may argue that nothing smells more heavenly than a dessert table and the Jo Malone Sugar & Spice collection hopes that belief rings true. A limited edition perfume lineup, it is comprised of five new scents inspired by delectable British treats.
The first in the Jo Malone Sugar & Spice collection is Bitter Orange & Chocolate for a deep, robust fragrance. The next one is Elderflower & Gooseberry, which is more tender and feminine. For a vivacious and enticing scent, women will be drawn to Redcurrant & Cream. People will feel like they just entered a bakery when they catch a whiff of Ginger Biscuit. Lastly, for a refreshingly tangy fragrance, Lemon Tart is perfect.
The bottles may be a little whimsical, but they still have the iconic Jo Malone style.
The first in the Jo Malone Sugar & Spice collection is Bitter Orange & Chocolate for a deep, robust fragrance. The next one is Elderflower & Gooseberry, which is more tender and feminine. For a vivacious and enticing scent, women will be drawn to Redcurrant & Cream. People will feel like they just entered a bakery when they catch a whiff of Ginger Biscuit. Lastly, for a refreshingly tangy fragrance, Lemon Tart is perfect.
The bottles may be a little whimsical, but they still have the iconic Jo Malone style.
Trend Themes
1. Dessert-inspired Fragrances - The trend of creating fragrances inspired by desserts provides an opportunity for disruptive innovation in the beauty industry by targeting individuals who love unique and sweet scents.
2. Limited Edition Perfumes - The trend of releasing limited edition perfumes opens up opportunities for the fragrance industry to offer exclusive and seasonal scents, creating a sense of urgency and driving demand.
3. Personalized Fragrance Collections - The trend of creating fragrance collections that cater to specific tastes, such as these dessert-inspired scents, provides an opportunity for disruptive innovation in the fragrance industry by offering a unique and curated experience for consumers.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of creating dessert-inspired fragrances by targeting individuals who enjoy unique and sweet scents, offering an opportunity for disruptive innovation.
2. Fragrance - The fragrance industry can capitalize on the trend of releasing limited edition scents, providing an opportunity for disruptive innovation by offering exclusive and seasonal scents.
3. Retail - Retail industries, especially those that sell fragrances, can leverage the trend of personalized fragrance collections by offering curated and unique scents to consumers, creating an opportunity for disruptive innovation.
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