The Fika Bar & Kitchen Makeover Takes on a Quirkier Branding Design
Farida Helmy — January 23, 2014 — Art & Design
References: designers-anonymous & thedsgnblog
Design and branding solution mavericks Designers Anonymous give the norm a rest with this quirky branding design revival of a East London venue, Fika Bar & Kitchen.
The venue needed a facelift when competition from other restaurants and cafes got the best of them. The rebranding solution implemented by Design Anonymous to bring in a fresh new audience was giving Fika a multi-faceted branding design identity that plays on taking a break from daily life and its mundane routines.
The rebranding is subtly expressed using a super fun mix of random photographs, typography and illustrations to enforce the ‘Take a Break’ Fika theme.
The quirky makeover resulted in positive sales for the venue -- Fika’s weekday trade approximately tripled in volume -- proving that edgy and innovative branding solutions are always one of the best options when it comes to driving sales and making outdated stuff seem fresh and exciting.
The venue needed a facelift when competition from other restaurants and cafes got the best of them. The rebranding solution implemented by Design Anonymous to bring in a fresh new audience was giving Fika a multi-faceted branding design identity that plays on taking a break from daily life and its mundane routines.
The rebranding is subtly expressed using a super fun mix of random photographs, typography and illustrations to enforce the ‘Take a Break’ Fika theme.
The quirky makeover resulted in positive sales for the venue -- Fika’s weekday trade approximately tripled in volume -- proving that edgy and innovative branding solutions are always one of the best options when it comes to driving sales and making outdated stuff seem fresh and exciting.
Trend Themes
1. Quirky Branding Revivals - Designers Anonymous' quirky rebrand of Fika Bar & Kitchen suggests a trend in edgy branding makeovers for struggling venues.
2. Multi-faceted Brand Identities - Creating multi-faceted branding designs, like Designers Anonymous did with Fika Bar & Kitchen, presents an opportunity for venues to appeal to a wider audience and stand out in a competitive market.
3. Mundane Routine Escapes - Emphasizing the idea of taking a break from daily life and routines, like Fika Bar & Kitchen's rebrand, reflects a trend in creating experiences that allow customers to escape their mundane lives.
Industry Implications
1. Hospitality - The hospitality industry can benefit from edgy and multi-faceted branding solutions, like the makeover of Fika Bar & Kitchen, to attract new customers and stay competitive.
2. Design - Design professionals have an opportunity to provide edgy and innovative branding solutions to struggling venues like Fika Bar & Kitchen to help them stand out in a crowded market.
3. Marketing - Marketing professionals can take advantage of the trend towards quirky rebranding solutions to help struggling venues like Fika Bar & Kitchen to drive sales and stand out from competitors.
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