Images from social media platforms get a makeover with traditional mediums
Implications - Memoirs, coloring books, magazines and other non-digital mediums are now breathing life into digital imagery, bringing the online world, offline. While apps such as Instagram and Facebook are still important platforms for sharing personal photos within consumer's networks, the desire for something more tangible is still something desired and romanticized across all generations.
Workshop Question - How can your brand better align with the values of your consumer, in an authentic way?
Trend Themes
1. Personalized Social Media Prints - The rise of services that offer personalized physical products, such as magnets, photo books, and coloring books, that feature users' social media content, providing a tangible and memorable way to cherish personal memories captured on social media platforms.
2. Retro-inspired Social Media Prints - The popularity of retro aesthetics and nostalgia, which has driven the demand for social media prints that emulate retro styles and formats, including vintage filters, slide reels, and Polaroid-like instant prints.
3. Interactive In-flight Magazines - The adoption of digital tools, such as Facebook Connect, to create interactive and engaging reading experiences, allowing passengers to be more involved in the content creation and personalizing the in-flight magazine experience.
Industry Implications
1. Print-on-demand Services - Companies that offer print-on-demand services and customized products of all kinds can create new revenue streams by offering personalized social media prints and other products that tap into the desire for physical keepsakes of digital content.
2. Adult Coloring Books - The adult coloring book industry can expand its offerings beyond hand-drawn illustrations by partnering with social media printing services to create custom coloring books that feature users' social media content.
3. Digital Publishing - The future of digital publishing lies in providing interactive, personalized reading experiences that engage and entertain audiences, as seen in the trend of interactive in-flight magazines that use digital tools to tailor content to individual passengers.
9 Featured, 68 Examples:
240,425 Total Clicks
Date Range:
Feb 14 — Jul 18
Trending:
Warm
Consumer Insight Topics:
