This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Rahul Kalvapalle — May 22, 2015 — Lifestyle
References: magnumicecream & eyechow
Normally when you think of Magnum ice cream, you think of walking into the ice cream section of your local supermarket and picking up a box of Magnums. However, Magnum Ice Cream recently launched its first ever customized ice cream experience in the USA, albeit a temporary initiative.
The company went about setting up a pop-up shop in Bryant Park in New York City. Customers are given the opportunity to dip a smooth vanilla bean ice cream bar in either milk chocolate or dark chocolate, before being asked to pick three out of nine toppings. The process is reminiscent to that of self-serve frozen yogurt joints, although the end result is an ice cream bar that resembles those you get in supermarket freezers in boxes.
Customization is fast becoming the buzzword in the food industry. This Magnum ice cream initiative gave customers the opportunity to enjoy customized ice cream with the same look and feel of standard supermarket boxed ice cream.
The company went about setting up a pop-up shop in Bryant Park in New York City. Customers are given the opportunity to dip a smooth vanilla bean ice cream bar in either milk chocolate or dark chocolate, before being asked to pick three out of nine toppings. The process is reminiscent to that of self-serve frozen yogurt joints, although the end result is an ice cream bar that resembles those you get in supermarket freezers in boxes.
Customization is fast becoming the buzzword in the food industry. This Magnum ice cream initiative gave customers the opportunity to enjoy customized ice cream with the same look and feel of standard supermarket boxed ice cream.
Trend Themes
1. Customized Ice Cream - The trend of customization is gaining popularity in the food industry, allowing consumers to personalize their ice cream experience.
2. Pop-up Shops - Pop-up shops provide a temporary and interactive platform for brands to offer unique and immersive experiences to customers.
3. Self-serve Food Joints - Self-serve frozen yogurt and ice cream establishments are redefining the traditional dining experience, giving customers control over their food choices.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the concept of customizable ice cream to enhance customer satisfaction and engagement.
2. Retail - Pop-up shops provide retailers with opportunities to showcase new products or experiences and attract customers in unique and unconventional ways.
3. Hospitality - Self-serve food joints can be implemented in hotels, resorts, and other hospitality businesses to offer guests a personalized food experience and increased convenience.
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