Dominique Ansel Creates a Special Nutella Pancake Cone
Laura McQuarrie — February 16, 2015 — Lifestyle
References: dailymail & brandeating
Nutella and the Cronut are two food items that have massive cult followings, so naturally, it made sense for both to come together to form the ultra delicious Nutella Pancake Cone.
As the creator of the Cronut and many other ingenious food dishes, Dominique Ansel whipped up an exclusive treat for the brand. The Nutella Pancake Cone features a flapjack in ice cream cone form, topped with the chocolate hazelnut spread. If you want to get your hands on one of these for free, you'll have to be in Grand Central Station, as the treats will only be given away in honor of Pancake Day on February 17th. The sampling will also be part of an event where pancakes are served with Nutella, alongside a customizable pancake bar.
As the creator of the Cronut and many other ingenious food dishes, Dominique Ansel whipped up an exclusive treat for the brand. The Nutella Pancake Cone features a flapjack in ice cream cone form, topped with the chocolate hazelnut spread. If you want to get your hands on one of these for free, you'll have to be in Grand Central Station, as the treats will only be given away in honor of Pancake Day on February 17th. The sampling will also be part of an event where pancakes are served with Nutella, alongside a customizable pancake bar.
Trend Themes
1. Cult-favorite Food Mashups - There is a growing trend for mashing up cult-favorite food items and creating new products that become instant hits.
2. Creative Food Presentation - Chefs and restaurants are finding innovative ways to present food, such as serving pancakes in ice cream cone form.
3. Branded Collaborations - Collaborations between famous brands can create unique products that generate buzz and attract new customers.
Industry Implications
1. Food and Beverage - Food and beverage companies can experiment with new flavor combinations and product presentations to create exciting new products for consumers.
2. Hospitality - Hotels and restaurants can utilize creative food presentation to enhance the dining experience for guests and stand out in a competitive market.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to create strategic collaborations that generate buzz and increase brand awareness among target audiences.
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