'Print Bakery' Aims to Make Artwork as Accessible as Bread from a Bakery
Laura McQuarrie — May 12, 2016 — Business
References: printbakery.co.kr & english.yonhapnews.co.kr
'Print Bakery' is a retail store from South Korea's biggest art auction house, Seoul Auction, that is on a mission to make it incredibly easy for the public to shop for beautiful pieces of artwork.
Since there's the notion that galleries and art shops only sell pieces that are extremely expensive, many consumers don't even make a point to inquire about prices. In collaboration with up-and-coming Korean artists, local museums and galleries, Print Bakery is working to "popularize artwork and lower the bar for the public," as Seoul Auction's Son Ji-sung says.
Artist Kim Whan-ki's original abstract '19-VII-71 #209' sold for the equivalent of four million US dollars last year, but Print Bakery's limited-edition reproduced print sells in the shop for just over $500 USD.
Since there's the notion that galleries and art shops only sell pieces that are extremely expensive, many consumers don't even make a point to inquire about prices. In collaboration with up-and-coming Korean artists, local museums and galleries, Print Bakery is working to "popularize artwork and lower the bar for the public," as Seoul Auction's Son Ji-sung says.
Artist Kim Whan-ki's original abstract '19-VII-71 #209' sold for the equivalent of four million US dollars last year, but Print Bakery's limited-edition reproduced print sells in the shop for just over $500 USD.
Trend Themes
1. Affordable Art - The trend of making artwork more accessible and affordable to the public through retail stores like Print Bakery.
2. Collaborative Partnerships - The trend of forming collaborations between art auction houses, artists, museums, and galleries to make art more accessible to the public.
3. Limited-edition Reproductions - The trend of offering limited-edition reproduced prints of original artwork, allowing more people to own affordable versions of valuable pieces.
Industry Implications
1. Art Retail - The art retail industry can capitalize on the trend of making artwork more affordable and accessible to a wider audience.
2. Auction Houses - Auction houses can explore collaborative partnerships with artists, museums, and galleries to expand their reach and make art more accessible.
3. Art Printing - The art printing industry has the opportunity to create limited-edition reproduced prints of valuable artwork, catering to a larger market of art enthusiasts.
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