The capitalization of creativity ushers in brainstorm-assisting products
Implications - As Millennials begin taking over the workplace, more premium is placed on out-of-the-box thinking and the ability to ideate quickly and efficiently. The response to this is a slew of brainstorm aids. As this youth generation enters adulthood, society's standards of what it means to be an ideal adult citizen will shift to accommodate and reflect Millennials.
Workshop Question - How can you implement internal ideation sessions that will allow your whole team the ability to voice their ideas?
Trend Themes
1. Aided Ideation - As Millennials begin taking over the workplace, brainstorm-aiding products are booming to accommodate their need for out-of-the-box thinking and efficient ideation.
2. Collaborative Office - Open-plan space designs and purpose-built collaborative furniture are becoming more common as creative firms strive to encourage communication, social engagement, and brainstorming inside the workspace.
3. Innovative Thinking Strategies - New methodologies for improving creativity, such as changing the immediate environment, engaging visual tools, and opening up other senses, are being explored and implemented as active behaviors that can enhance ideation in company culture.
Industry Implications
1. Office Design - Innovative office design is quickly becoming a standard practice for companies looking to attract and retain creative Millennials; businesses in this category can look to create purpose-built furniture and structural features that facilitate collaboration and idea sharing.
2. Software Development - As companies strive to create more efficient and effective ideation practices, there is a growing need for software developers to create innovative tools like the Post-It Plus app that help bridge the gap between physical and digital brainstorming while streamlining the overall process.
3. Marketing Consultancy - With new methodologies for improving creativity entering into company culture, consultants who specialize in fostering innovation can offer services aimed at enhancing creativity and improving overall brainstorming capabilities.
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Date Range:
Feb 14 — Jun 16
Trending:
Average
Consumer Insight Topics:
