Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
Jana Pijak — June 2, 2015 — Marketing
References: behance.net
Odette Patisserie's brand identity exudes elegance and sophistication. Based in Warsaw, Poland, the artisanal bakery boasts a brand identity conceived by Gustaw Dmowski, the creative director of design studio Dmowski & Co.
This contemporary branding project features packaging that is displayed in a palette of pale blue and white tones. Its signage and monogrammed logo is displayed in a metallic gold hue and is designed to resemble a simplistic graphic of a stacked cake. The elegant brand identity fits with Odette Patisserie's signature desserts -- treats that include gold-capped macarons and luxe chocolate truffles -- and will appeal to graphic design buffs.
As handcrafted pastries become more synonymous with luxury, their packaging is becoming more elegant and sophisticated. Featuring quality paper and gold-leafed type, these packages and business cards represent Odette's immaculate product.
This contemporary branding project features packaging that is displayed in a palette of pale blue and white tones. Its signage and monogrammed logo is displayed in a metallic gold hue and is designed to resemble a simplistic graphic of a stacked cake. The elegant brand identity fits with Odette Patisserie's signature desserts -- treats that include gold-capped macarons and luxe chocolate truffles -- and will appeal to graphic design buffs.
As handcrafted pastries become more synonymous with luxury, their packaging is becoming more elegant and sophisticated. Featuring quality paper and gold-leafed type, these packages and business cards represent Odette's immaculate product.
Trend Themes
1. Minimalist Branding - Opportunity for disruptive innovation in creating minimalist and sophisticated branding for luxury products.
2. Elevated Packaging - Opportunity for disruptive innovation in designing elegant and high-quality packaging for artisanal products.
3. Graphic Design Influence - Opportunity for disruptive innovation in incorporating graphic design elements into brand identity and packaging.
Industry Implications
1. Luxury Food - Disruptive innovation opportunities in creating upscale and visually appealing packaging for high-end food products.
2. Artisanal Bakery - Opportunities for disruptive innovation in developing sophisticated and minimalist brand identities for artisanal bakeries.
3. Graphic Design Services - Opportunities for disruptive innovation in providing graphic design services for creating elegant and minimalist brand identities and packaging.
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