The Malibu Rum 'Coco-nect' Cups Order Fresh Drinks When You're Finished
Michael Hemsworth — October 13, 2016 — Marketing
References: maliburumdrinks & foodbev
The Malibu Rum 'Coco-nect' cocktail cups are a new initiative by the alcohol brand to help offer an innovative experience to those choosing the tasty libation. The connected Malibu Rum 'Coco-nect' cups work by enabling drinkers to order a fresh drink straight from the cup. The wait staff will then be notified to bring a fresh cocktail to their location thanks to location-based tracking technology.
The Malibu Rum 'Coco-nect' cup was developed in just 12 weeks by the brand team at Absolut in collaboration with Internet of Things agency SharpEnd. The Malibu Rum 'Coco-nect' cocktail cups implement WiFi and RFID technology in order to create a more streamlined drink ordering experience. While they were tested this past summer, the brand is hoping to launch them wide-scale for the 2017 summer festival season.
The Malibu Rum 'Coco-nect' cup was developed in just 12 weeks by the brand team at Absolut in collaboration with Internet of Things agency SharpEnd. The Malibu Rum 'Coco-nect' cocktail cups implement WiFi and RFID technology in order to create a more streamlined drink ordering experience. While they were tested this past summer, the brand is hoping to launch them wide-scale for the 2017 summer festival season.
Trend Themes
1. Connected Cocktail Cups - This trend of connected cocktail cups presents an opportunity for innovative drink ordering experiences at bars and events.
2. Internet of Things in Hospitality - The use of IoT technology in the hospitality industry, as seen in the Malibu Rum 'Coco-nect' cup, offers opportunities for streamlining processes and enhancing customer experiences.
3. Location-based Tracking Technology - The implementation of location-based tracking technology in connected cups creates an opportunity for efficient drink delivery and personalized services in bars and restaurants.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from adopting connected cocktail cups to offer a unique drinking experience to customers and increase sales.
2. Hospitality Industry - The hospitality industry can leverage Internet of Things technology, like the Malibu Rum 'Coco-nect' cup, to improve customer service, automate processes, and enhance overall guest experience.
3. Events and Entertainment Industry - The events and entertainment industry can incorporate connected cocktail cups to provide an interactive and convenient drink ordering system for attendees, enhancing their overall event experience.
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