Hispanic consumers create festivals and meeting spaces to foster community
Implications - Metropolitan cities tend to have areas densely populated by those of one particular culture, creating a sense of community especially important to those who are new to the country. As the geographic makeup of North America changes, however, this sense of community becomes more difficult to establish. Festivals and events designed to immerse attendees in culture alleviate this problem, specifically within the growing Hispanic community.
Workshop Question - Name one way your brand can create a cultural celebration to entertain and educate consumers?
Trend Themes
1. Cultural Festivals - Festivals and events designed to immerse attendees in culture alleviate the problem of establishing a sense of community, specifically within the growing Hispanic community.
2. Inclusive Themed Entertainment - Events that offer a fun and inclusive space for people from different backgrounds, genders and sexual orientations can come together and enjoy the Latin festival together.
3. Educational Experiences - Events that give people the unique opportunity to immerse themselves in Latin American cooking and other cultures.
Industry Implications
1. Event Planning - Opportunities to plan cultural festivals that bring together diverse communities for food, entertainment and education.
2. Hospitality and Tourism - Opportunities to create inclusive and immersive travel experiences that take visitors on a journey through Latin American cultures.
3. Food and Beverage - Opportunities to market and create educational experiences around unique Latin American dishes and other cultural cuisines.
6 Featured, 41 Examples:
118,527 Total Clicks
Date Range:
Jan 17 — Jan 17
Trending:
Untested
Consumer Insight Topics:
