Ads appeal to young parents through sentimental family narratives
Implications - Beginning to encounter the unique challenges and uncertainties that come along with entering parenthood, many Millennials are finding solace in sentimental narratives of family. Particularly as today’s model of the modern family sees dramatic shifts away from norms of the past, brands look to pull on the heartstrings of young parents through emotional stories of family tradition.
Workshop Question - If you were to launch a campaign that was meant to resonate as sentimental with Millennials, how would you do it?
Trend Themes
1. Parental Sentimentality - Ads appeal to parents through sentimental storylines that celebrate familial bonds.
2. Realistic Family Dynamics - Brands use campaigns that highlight the ups and downs of family life to engage with younger audiences.
3. Health-conscious Dining - Marketing campaigns focus on emphasizing the importance of healthy eating and making memories while dining out with family.
Industry Implications
1. Furniture and Home Goods - Companies in this industry can create campaigns that speak to the emotional connection that families share with home decor, and emphasize the importance of making memories at home with loved ones.
2. Food and Beverage - Businesses that cater to families can use campaigns that emphasize the importance of healthy eating and making memories together to capture new audiences in the crowded food and beverage space.
3. Baby Products - Brands that provide baby products can create campaigns that highlight the realities and challenges of new parenthood to serve as a trusted resource for real families.
4 Featured, 31 Examples:
62,443 Total Clicks
Date Range:
Feb 16 — Jan 17
Trending:
Mild
Consumer Insight Topics:
