Runamok Maple's Syrup is Useful for More Than Pancakes
Laura McQuarrie — July 22, 2016 — Lifestyle
References: runamokmaple & wsj
While maple syrup is first and foremost associated with pancakes and waffles, Runamok Maple's infused maple syrup products have applications that go well beyond breakfast.
Infusions include flavors like Cinnamon + Vanilla, Cardamom, Elderberry, as well as barrel-aged Rum, Rye and Bourbon. These products are packaged in upscale glass bottles that resemble high-end liquor. As such, Runamok co-owner Eric Sorkin notes: "This is really not aimed at pancakes." While these syrups can certainly be used on pancakes, they're even better suited to dressing vegetables, meats and desserts.
This year, the maple syrup industry has been fortunate enough to experience bountiful record-setting harvests. As such, this is being reflected in the food and beverage industry with products that emphasize this syrup as a healthy alternative to many unnatural sweeteners on the market.
Infusions include flavors like Cinnamon + Vanilla, Cardamom, Elderberry, as well as barrel-aged Rum, Rye and Bourbon. These products are packaged in upscale glass bottles that resemble high-end liquor. As such, Runamok co-owner Eric Sorkin notes: "This is really not aimed at pancakes." While these syrups can certainly be used on pancakes, they're even better suited to dressing vegetables, meats and desserts.
This year, the maple syrup industry has been fortunate enough to experience bountiful record-setting harvests. As such, this is being reflected in the food and beverage industry with products that emphasize this syrup as a healthy alternative to many unnatural sweeteners on the market.
Trend Themes
1. Infused Maple Syrups for Gourmet Foods - Infused maple syrups are expanding beyond breakfast foods and into gourmet cuisine.
2. Barrel-aged Maple Syrup - Barrel-aged maple syrup offers a unique taste and packaging for traditional products.
3. Healthy Maple Syrup Alternatives - Maple syrup is being highlighted as a healthy alternative to artificial sweeteners.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by using infused maple syrups as gourmet ingredients.
2. Packaging - The packaging industry can offer new and innovative bottle designs for specialty maple syrup products.
3. Natural Sweeteners - The natural sweetener industry can explore new markets and products using maple syrup as a healthier alternative.
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