Brands step in to aid new college students in real-life socialization
Implications - One of the most difficult things about post-secondary education in North America is the social component, especially for a generation who does most of their socialization online. Brands are stepping in to help break the ice for new students with events that present networking opportunities. This positions the brand as helpful and insightful, as campaigns of this nature shine a light on a less-discussed difficulty.
Workshop Question - How can your brand enhance or contribute to the college experience for younger consumers?
Trend Themes
1. Campus Brand Ambassadors - Brands are training college-aged students as brand ambassadors/reps to act as on-campus marketing agents and promote products involving new on-campus initiatives.
2. Tailgate Marketing Events - Brands are focusing on marketing campaigns specifically targeted at college-aged audiences that create a fun, social experience during tailgate events.
3. Campus Innovation Events - Brands aim to provide immersive, interactive experiences to college students through virtual reality, contests, and other campus events that showcase new technology or unique services.
Industry Implications
1. Marketing and Advertising - Developing innovative ways to promote higher education and to connect with students of different academic institutions to boost brand awareness and recognition.
2. Entertainment and Music - Capitalizing on tailgate parties to bring live music to college students and promote brands and campaigns in the process through campus tours.
3. Retail and Ecommerce - Brands are creating immersive experiences on college campuses through partnerships with student organizations, promoting the brand's products and involve students in new performance and marketing initiatives.
7 Featured, 59 Examples:
488,917 Total Clicks
Date Range:
Sep 16 — May 18
Trending:
Warm
Consumer Insight Topics:
