Campaigns incorporate an omnicultural view that extends beyond diversity
Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender.
Workshop Question - How can you change your marketing strategy to reach the majority of consumers, without targeting one specific group?
Trend Themes
1. Omnicultural Marketing - Brands are leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm.
2. Identity Inclusivity - Companies are making an effort to showcase diversity and inclusivity through their products and campaigns.
3. Body Positive Advertising - Advertising campaigns are promoting body positivity and inclusivity, striving to change societal attitudes towards certain body types and skin shades.
Industry Implications
1. Marketing - In order to connect with contemporary audiences, companies should employ marketing campaigns that celebrate diversity in the products, culture, and consumers they represent.
2. Fashion and Beauty - Fashion and beauty brands can promote body positivity and inclusivity through their products and advertising campaigns, highlighting a wider range of body types and skin shades
3. Fitness and Health - Brands in the fitness and health industry can follow Blink Fitness's lead by promoting body positivity and inclusivity, encouraging everyone to increase their activity levels without feeling the pressure of impossible ideals.
7 Featured, 50 Examples:
297,046 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:
