'Sparkling Bitters' Makes Sparkling Water Flavored with Bitters
Laura McQuarrie — June 30, 2016 — Lifestyle
References: sparklingbitters & trndmonitor
'Sparkling Bitters' is the name of a new beverage product that introduces sparkling water flavored with tonic bitters. Beyond its flavorful taste, the light sparkling beverage is also said to pass on benefits for one's digestive health, liver functions and appetite.
The beverages are crafted from all-natural ingredients and come in five fresh flavors: White Peach, Grapefruit Mint, Classic Aromatic, Meyer Lemon and Pear Ginger, which are reminiscent of some traditional cocktail types.
As many young consumers are decreasing their consumption of alcoholic beverages, a drink like Sparkling Bitters introduces a refreshing way to enjoy the benefits of tonic bitters, without having to add them to an alcohol-based cocktail. Bitters have been used for centuries as aperitifs and digestif liqueurs, but they are only now being re-introduced to consumers as providers of good health.
The beverages are crafted from all-natural ingredients and come in five fresh flavors: White Peach, Grapefruit Mint, Classic Aromatic, Meyer Lemon and Pear Ginger, which are reminiscent of some traditional cocktail types.
As many young consumers are decreasing their consumption of alcoholic beverages, a drink like Sparkling Bitters introduces a refreshing way to enjoy the benefits of tonic bitters, without having to add them to an alcohol-based cocktail. Bitters have been used for centuries as aperitifs and digestif liqueurs, but they are only now being re-introduced to consumers as providers of good health.
Trend Themes
1. Tonic-infused Sparkling Water - The trend of tonic-infused sparkling water offers a refreshing alternative to traditional beverages while providing digestive health benefits.
2. Flavored Sparkling Water - The trend of flavored sparkling water caters to consumers looking for healthier beverage options with unique taste experiences.
3. Alcohol Alternatives - The trend of alcohol alternatives presents opportunities for innovative beverage products that mimic the flavors and benefits of traditional alcoholic drinks without the alcohol content.
Industry Implications
1. Beverage - The beverage industry can explore the creation of tonic-infused sparkling water products to cater to health-conscious consumers looking for unique and refreshing drinks.
2. Wellness - The wellness industry can incorporate tonic-infused sparkling water as a healthier choice for consumers seeking digestive health benefits in their everyday lives.
3. Hospitality - The hospitality industry can embrace the trend of flavored sparkling water and alcohol alternatives to offer diverse and enticing beverage options to their customers.
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