This Chain is Now Serving Craft Cocktails at One of Its Locations
Katherine Pendrill — April 4, 2016 — Lifestyle
Following in the footsteps of other fast casual chains, Chipotle is now serving craft cocktails at one of its New York City outposts. Not only will the new cocktails pair with the chain's fast casual fare, but they will also complement Chipotle's mission to serve "food with integrity."
In order to come up with the new beverage menu, the chain teamed up with master sommelier Richard Betts. Betts helped Chipotle come up with a series of drinks that complement the existing menu. These drinks include margaritas, sangria, draft beer and other non-alcoholic options such as soft drinks. In keeping with Chipotle's brand, each drink will be made with organic ingredients and feature low-impact packaging.
While only one Chipotle location will be serving craft cocktails, the new menu could soon make its way across the rest of the country.
In order to come up with the new beverage menu, the chain teamed up with master sommelier Richard Betts. Betts helped Chipotle come up with a series of drinks that complement the existing menu. These drinks include margaritas, sangria, draft beer and other non-alcoholic options such as soft drinks. In keeping with Chipotle's brand, each drink will be made with organic ingredients and feature low-impact packaging.
While only one Chipotle location will be serving craft cocktails, the new menu could soon make its way across the rest of the country.
Trend Themes
1. Fast Casual Cocktail Menus - Opportunity for fast casual chains to enhance their offerings by incorporating craft cocktails into their menus.
2. Craft Cocktails in Fast Casual - Disruptive innovation potential for fast casual chains to attract customers by introducing craft cocktails to their menus.
3. Organic Craft Cocktails - Emerging trend of incorporating organic ingredients and sustainable packaging into craft cocktails at fast casual chains.
Industry Implications
1. Fast Casual Chain Restaurants - Opportunity for fast casual chain restaurants to differentiate themselves by offering craft cocktails.
2. Beverage Industry - Potential growth in the beverage industry as fast casual chains introduce craft cocktails to their menus.
3. Sustainable Packaging Industry - Disruptive innovation opportunity for sustainable packaging companies as fast casual chains prioritize low-impact packaging for craft cocktails.
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