Häagen-Dazs Japan is Now Producing Green Tea Sweet Sandwiches
Laura McQuarrie — August 19, 2016 — Lifestyle
References: haagen-dazs.co.jp & en.rocketnews24
Classic frozen sweet sandwiches are getting a makeover in the latest product from Häagen-Dazs Japan, where ice cream sandwiches and green tea ice cream collide. The 'Green Tea Fondue Crispy Sandwich' is entirely green and consists of a green tea fondue filling that's sandwiched between two thin green wafers made from rice flour, which is what helps the biscuits hold their vibrant green color. This is particularly interesting because this is the first time that Häagen-Dazs Japan has ever produced a colorful wafer of this kind.
This Asian-inspired twist on the classic ice cream sandwich puts a spotlight on an antioxidant-rich ingredient that has become incredibly popular over the past few years for its multitudinous health benefits.
This is just one of the many novel products that Häagen-Dazs Japan has experimented with introducing—others include savory frozen desserts inspired by beans and vegetables.
This Asian-inspired twist on the classic ice cream sandwich puts a spotlight on an antioxidant-rich ingredient that has become incredibly popular over the past few years for its multitudinous health benefits.
This is just one of the many novel products that Häagen-Dazs Japan has experimented with introducing—others include savory frozen desserts inspired by beans and vegetables.
Trend Themes
1. Green Tea Desserts - A trend in the dessert industry of using green tea and matcha as a key ingredient in creating unique and healthy dessert options.
2. Colorful Wafers - A trend in the pastry industry of creating vibrant colored wafers using natural ingredients like rice flour to add a visual appeal to desserts.
3. Savory Frozen Desserts - A trend in the frozen dessert industry of experimenting with savory flavors and ingredients in creating new and unconventional desserts.
Industry Implications
1. Dessert - This trend provides an opportunity for dessert companies/brands to incorporate green tea and other healthy ingredients to create unique and health-conscious dessert options.
2. Pastry - This trend provides pastry and bakery shops an opportunity to experiment with natural ingredients like rice flour to create colorful and visually appealing wafers for desserts.
3. Frozen Dessert - This trend provides an opportunity for frozen dessert companies to experiment with unconventional and savory flavors/ingredients in creating new and unique products.
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