'Tails Cocktails' Boast a Sophisticated Brand Identity
Mishal Omar — October 18, 2016 — Lifestyle
References: packagingoftheworld
The cocktail flavors offered by this brand come in a range that includes ingredients both classic and unusual.
Called 'Tails Cocktails,' the brand chose to refresh its identity by creating new bottles and marketing materials that are sophisticated and minimalist. The brand enlisted creative agency 'Sheridan & Co' in order to make this idea come to life. The resulting bottles are minimalist in their design while the fresh flavors that are featured in each bottle are featured in the form of illustrations -- resulting in a design that is both modern and rustic. The cocktail flavors include a 'Mango Mojito,' 'Elderflower Collins,' 'Moscow Mule' and another collection features other unique ingredients including espresso and amaretto.
This brand's new identity coupled with the diverse range of flavors it offers ensures that it goes into the marketplace with a comprehensive enough approach that it will appeal to a larger consumer base than it previously did.
Called 'Tails Cocktails,' the brand chose to refresh its identity by creating new bottles and marketing materials that are sophisticated and minimalist. The brand enlisted creative agency 'Sheridan & Co' in order to make this idea come to life. The resulting bottles are minimalist in their design while the fresh flavors that are featured in each bottle are featured in the form of illustrations -- resulting in a design that is both modern and rustic. The cocktail flavors include a 'Mango Mojito,' 'Elderflower Collins,' 'Moscow Mule' and another collection features other unique ingredients including espresso and amaretto.
This brand's new identity coupled with the diverse range of flavors it offers ensures that it goes into the marketplace with a comprehensive enough approach that it will appeal to a larger consumer base than it previously did.
Trend Themes
1. Minimalist Packaging - Opportunity for packaging companies to design sophisticated and minimalist bottles for various industries.
2. Illustrated Branding - Opportunity for creative agencies to use illustrations to enhance brand identity for food and beverage companies.
3. Diverse Flavor Profiles - Opportunity for the food and beverage industry to create unique and unexpected flavor combinations that appeal to a wider consumer base.
Industry Implications
1. Packaging - Packaging industry can cater to the demand for sophisticated and minimalist bottle designs.
2. Creative Agencies - Creative agencies can offer services to help food and beverage companies enhance their brand identity through illustrations.
3. Food and Beverage - Food and beverage companies can explore new and unique flavor combinations to attract a larger consumer base.
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