This Lifeway Kefir Drink Reminds of a Favorite Seasonal Beverage
Laura McQuarrie — November 25, 2015 — Lifestyle
References: lifewaykefir & preparedfoods
After finding success with the launch of a Watermelon Lifeway Kefir flavor, Lifeway Foods is now creating a range of seasonal flavors to be rotated throughout the year. This includes Birthday Cake for year-round celebrations, Pumpkin Spice and Cranberry Creme Brulee for the fall, as well as Eggnog for the chiling winter months.
The eggnog-inspired beverage is a cultured milk that introduces a new way to enjoy this familiar holiday dairy drink. As a probiotic drink, this all-natural kefir is beneficial to the body because it is enriched with 12 live active cultures. In addition to its unusual flavor, a single serving of Lifeway's kefir is packed with vitamins, iron, calcium, protein and fiber.
The gluten-free and 99% lactose-free Lifeway kefir drink is a nice alternative to traditional eggnog beverages.
The eggnog-inspired beverage is a cultured milk that introduces a new way to enjoy this familiar holiday dairy drink. As a probiotic drink, this all-natural kefir is beneficial to the body because it is enriched with 12 live active cultures. In addition to its unusual flavor, a single serving of Lifeway's kefir is packed with vitamins, iron, calcium, protein and fiber.
The gluten-free and 99% lactose-free Lifeway kefir drink is a nice alternative to traditional eggnog beverages.
Trend Themes
1. Seasonal Kefir Flavors - Creating seasonal kefir flavors offers a way for companies to attract customers with limited edition products and capitalize on seasonal trends.
2. Probiotic Drinks - The growing popularity of probiotics presents an opportunity for companies to innovate and create new probiotic beverages that offer health benefits to consumers.
3. Alternative Dairy Beverages - With the rise of dietary restrictions and increasing consumer interest in alternative milk options, there is potential for companies to disrupt the dairy industry by offering unique and flavorful dairy alternatives like eggnog-inspired kefir drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of seasonal kefir flavors to create innovative and appealing products for consumers.
2. Health and Wellness - The health and wellness industry can explore the potential of probiotic drinks like kefir to provide consumers with functional beverages that promote gut health and overall well-being.
3. Dairy Alternatives - The dairy industry can expand its product offerings by developing and marketing alternative dairy beverages like the eggnog-inspired kefir drink to cater to consumers with dietary restrictions or preferences.
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