Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
Laura McQuarrie — January 26, 2016 — Lifestyle
References: shop.wholeearthfoods
This Organic Sparkling Elderflower Drink from Whole Earth offers a more flavorful alternative to regular carbonated water. The organic sparkling beverage's elderflower essence comes from a combination of flavoring and extract, which is blended with agave syrup for sweetness, in addition to grape, lemon and apple juice from concentrate.
Rather than being packaged in a slender bottle, this botanical beverage made from natural ingredients comes in a can, which positions it as a healthy, yet accessible soda alternative. In this same theme, Whole Earth also produces a number of different healthy beverage flavors, including Sparkling Ginger and Cola, as well as refreshing fruit flavors like apple, cranberry and citrus.
As consumers crave both health and indulgence, botanical and fruit infusions are on the rise.
Rather than being packaged in a slender bottle, this botanical beverage made from natural ingredients comes in a can, which positions it as a healthy, yet accessible soda alternative. In this same theme, Whole Earth also produces a number of different healthy beverage flavors, including Sparkling Ginger and Cola, as well as refreshing fruit flavors like apple, cranberry and citrus.
As consumers crave both health and indulgence, botanical and fruit infusions are on the rise.
Trend Themes
1. Botanical Beverage - The rise in botanical infusions present an opportunity for disruptive innovation in creating unique flavor blends and incorporating wellness ingredients.
2. Healthy Soda Alternative - A growing demand for beverages with healthier ingredients and packaging presents an opportunity for creating affordable, accessible alternatives to sugary soft drinks.
3. Fruit Infusion - Using fruit juices and extracts in beverage formulations provides an opportunity to create refreshing and flavorful drinks with natural, functional ingredients.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers.
2. Wellness Industry - The wellness industry can benefit from the trend of healthy soda alternatives by promoting and offering products that align with consumer demand for healthier beverage options.
3. Packaging Industry - Innovative packaging solutions are needed for the beverage industry to offer convenient, accessible, and eco-friendly options for products like Whole Earth's Organic Sparkling Elderflower Drink in a can.
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