Blue Buddha Beverages Offer a Range of Herb-Powered Beverages
Rebecca Byers — June 18, 2015 — Lifestyle
References: bluebuddha108 & facebook
Based in Connecticut, Blue Buddha Beverages produce a range of herbal tea beverages that are infused with ancient remedies from both Eastern and Western traditions. Available in four flavors defined by their goals, the Blue Buddha range is powered by proprietary herbs that range from the powerful elderflower plant to hibiscus, lavender, maitake mushrooms and goji berry.
Founded by Kris Whelan, Blue Buddha Beverages are formulated for the entire family and reflect Whelan's personal journey into yoga and Ayurvedic medicine. Boosted by its use of high quality, high powered ingredients, Blue Buddha is a reliable source of some of the buzzworthy superfoods you may hear about but have trouble otherwise integrating into your culinary repertoire. A great example of how even high-end ingredients that inspire health can be made accessible.
Founded by Kris Whelan, Blue Buddha Beverages are formulated for the entire family and reflect Whelan's personal journey into yoga and Ayurvedic medicine. Boosted by its use of high quality, high powered ingredients, Blue Buddha is a reliable source of some of the buzzworthy superfoods you may hear about but have trouble otherwise integrating into your culinary repertoire. A great example of how even high-end ingredients that inspire health can be made accessible.
Trend Themes
1. Herbal Beverage Trends - As consumers increasingly look for natural and healthy beverage options, there is an opportunity to innovate new herbal beverage products that incorporate ancient remedies and superfoods.
2. Ayurvedic Remedies Trends - The use of Ayurvedic medicine and remedies is growing in popularity, suggesting an opportunity to create products infused with Ayurvedic herbs to appeal to this market niche.
3. Family-friendly Beverage Trends - As consumers increasingly seek healthy alternatives to sugary drinks, there is a growing market for family-friendly herbal beverage options.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can capitalize on the trend towards healthy and natural beverages by incorporating herbal and superfood ingredients into their products.
2. Health and Wellness Industry - As Ayurvedic medicine gains popularity, the health and wellness industry can explore creating products that incorporate Ayurvedic remedies and herbs, targeting the health-conscious consumer.
3. Food and Beverage Innovation Industry - The growing market for natural and healthy beverages presents an opportunity for companies specializing in food and beverage innovation to create new and unique products that cater to this demand.
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