This Sangria Lolea Box Design Works as a Portable Ice Bucket
Laura McQuarrie — June 17, 2016 — Lifestyle
References: sangrialolea & packagingoftheworld
Rather than requiring consumers to have their own picnic cooler, this Sangría Lolea packaging design functions as an ice bucket that can be taken on the go. As well as serving as a handy way to transport a grouping of product bottles, this portable Lolea Picnic kit includes everything needed for an afternoon or evening outdoors—eight drinking straws, eight lightweight glasses, an ice bucket and eight miniature Sangría Lolea bottles in both white and red wine types.
Consumers who purchase portable products for on-the-go convenience are also able to easily partake in al fresco dining and outdoor activities with products like this one that can easily be carried around in public. The simplicity aims to elevate traditional picnics and appeal to the Millennial demographic.
Sangría Lolea has experimented with different picnic packs in the past, but this design is one of the most lightweight and comprehensive kits to date.
Consumers who purchase portable products for on-the-go convenience are also able to easily partake in al fresco dining and outdoor activities with products like this one that can easily be carried around in public. The simplicity aims to elevate traditional picnics and appeal to the Millennial demographic.
Sangría Lolea has experimented with different picnic packs in the past, but this design is one of the most lightweight and comprehensive kits to date.
Trend Themes
1. Portable Picnic Packaging - Innovative packaging designs that double as portable picnic kits provide convenience for on-the-go consumers.
2. Al Fresco Dining - The rise of outdoor dining experiences creates opportunities for packaging solutions that enhance the picnic experience.
3. Millennial-focused Picnic Products - Picnic products designed to appeal to the Millennial demographic offer a unique marketing opportunity for brands.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can explore innovative designs that provide functional value for outdoor activities like picnics.
2. Outdoor and Leisure Products - The outdoor and leisure products industry can capitalize on the growing demand for portable picnic kits and accessories.
3. Millennial Marketing - Brands targeting Millennials can create specialized picnic products and packaging that align with their lifestyle preferences.
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