Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles.
Workshop Question - Where can you integrate a sense of personalization, however small, into your offerings?
Trend Themes
1. Consumer-centric Packaging - Meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use.
2. Eco-friendly Packaging - Companies are exploring eco-friendly options for meat packaging in order to meet the demands of consumers who value sustainability.
3. Convenient Meat Products - Ready-to-eat or easy-to-prepare meat products are being offered as a time-saving solution for busy consumers.
Industry Implications
1. Food Packaging Industry - The food packaging industry should be aware of the demand for more innovative and sustainable packaging for meat products.
2. Meat Processing Industry - The meat processing industry can benefit from developing meat products that are easy to prepare and cater to the needs of busy consumers.
3. Convenience Store Industry - The convenience store industry can capitalize on the trend of ready-to-eat meat products by offering them as a quick and easy meal option for on-the-go consumers.
