Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible.
Workshop Question - How can you support modern parents' desire to raise more worldly, globally-minded children?
Trend Themes
1. Educational Tourism - Opportunities to develop immersive educational engagement initiatives for children during travel, offering families a wider variety of enriching cultural activities.
2. Kid-centric Subscription Services - Increased demand for tailored travel resources makes way for subscription services catered to children and families.
3. AR Integration in Tourism - Incorporating augmented reality into tourism initiatives, exhibitions, and information centers provides a new, fun and interactive way for families to experience new places and learn about the world around them.
Industry Implications
1. Tourism and Travel - Incorporate innovative and educational packages for families traveling together, offering these customers a more unique and immersive experience.
2. Children's Educational Resources - The travel industry presents an opportunity for educational companies to develop innovative programs designed to engage and educate children in fun and interactive ways.
3. Augmented Reality and Mobile App Development - The emerging possibilities of augmented reality in tourism offer developers a significant opportunity to develop new applications and experiences to explore the world and its people.
6 Featured, 51 Examples:
193,246 Total Clicks
Date Range:
Mar 15 — Jul 17
Trending:
Average
Consumer Insight Topics:
