Poetic License's Strawberry Gin is Branded as a 'Picnic Gin'
Laura McQuarrie — June 20, 2016 — Lifestyle
References: poeticlicensedistillery & shop.tavistockhospitality
Poetic License's limited-edition strawberry gin boasts a flavor that reminds of sweet strawberries and cream desserts. As such, it's been branded as a vibrant 'Picnic Gin' for the spring and summer season.
Unlike many gin bottles that are treated with branding that will appeal to a male consumer base, this one boasts a delicate charm that sets it apart from the rest. The Picnic Gin's bottle also displays a bright color that stays when it is used in the creation of gin cocktails. Poetic License suggests serving its Picnic Gin with elderflower tonic water over ice and fresh strawberries or with lemonade and mixed fruit.
The strawberries and cream Picnic Gin invites consumers to explore a variety of familiar flavors in a new format.
Unlike many gin bottles that are treated with branding that will appeal to a male consumer base, this one boasts a delicate charm that sets it apart from the rest. The Picnic Gin's bottle also displays a bright color that stays when it is used in the creation of gin cocktails. Poetic License suggests serving its Picnic Gin with elderflower tonic water over ice and fresh strawberries or with lemonade and mixed fruit.
The strawberries and cream Picnic Gin invites consumers to explore a variety of familiar flavors in a new format.
Trend Themes
1. Limited-edition Spirits - There is an opportunity for distilleries to create limited-edition spirits with unique flavors and branding concepts to attract different consumer bases.
2. Seasonal Branding - Brands can capitalize on the seasons by creating special editions of their products that align with specific themes, like 'Picnic Gin' for spring and summer.
3. Refreshing Flavor Combinations - Innovative flavor combinations, such as strawberries and cream, can offer consumers new and exciting taste experiences in the spirits industry.
Industry Implications
1. Craft Distilleries - Craft distilleries can take advantage of limited-edition spirits to showcase their creativity and differentiate themselves in the highly competitive spirits market.
2. Beverage Packaging - Packaging companies can work with brands to create visually appealing bottles that reflect the unique branding concepts of limited-edition spirits like 'Picnic Gin'.
3. Mixology and Cocktail Culture - Bars and mixologists can leverage refreshing flavor combinations like strawberries and cream to create unique and enticing cocktails that cater to customers' evolving taste preferences.
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