Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Trend Themes
1. Redefining Canned Products - With consumers previously associating canned products to everyday use, brands are redefining the use of canned products through new, more luxurious packaging and unique product design.
2. Revolutionizing Beverage Packaging - Unique designs in beverage can packaging have emerged, placing a focus on minimalism and adding a touch of elegance to unconvential product categories with matte and clean designs that result in innovative solutions.
3. Combining Unexpected Flavors - The recent trend of combining popular flavors has led to products like Coffee-Wine, which blends two very different flavors to create a new type of beverage-infused alcohol.
Industry Implications
1. Packaging Industry - The design of modern packaging for food and beverage has revolutionized the way customers engage with products leading an opportunity for innovation and expansion.
2. Beverage Industry - The beverage industry has become a hub for innovative packaging design with a renewed focus on unique cans and bottle shapes that ultimately bring the consumer closer to the product.
3. Food Industry - In response to the trend of customers searching for unique food and beverage experiences, the food industry has begun innovating through new flavor combinations and improving packaging design to deliver more meaningful experiences.
