Viral Vodka Ad
Cowbag — March 16, 2007 — Pop Culture
References: youtube
Truly the best Smirnoff viral ever. Any doubts about the genius of this viral will be banished once you listen to the lyrics. Does every meal you eat come in multiple courses?
Watch and enjoy, then watch it again and again
Implications - Alcohol companies really know how to put on hilarious commercials that stick in most consumers' minds. Beer commercials have always found a way to depict the lighthearted nature of the drink in the most playful manner with parodies and hilarious scenarios. This is a lifestyle that speaks to young adults who are just experiencing their first years of adulthood. It's hard to see this formula change considering how successful it's been.
Watch and enjoy, then watch it again and again
Implications - Alcohol companies really know how to put on hilarious commercials that stick in most consumers' minds. Beer commercials have always found a way to depict the lighthearted nature of the drink in the most playful manner with parodies and hilarious scenarios. This is a lifestyle that speaks to young adults who are just experiencing their first years of adulthood. It's hard to see this formula change considering how successful it's been.
Trend Themes
1. Viral Alcohol Commercials - Opportunity for alcohol companies to create hilarious and memorable commercials that resonate with consumers.
2. Playful Marketing Strategies - Opportunity to depict products in a lighthearted and humorous manner to attract young adults.
3. Youthful Lifestyle Advertising - Opportunity to tap into the lifestyle of young adults in their early years of adulthood through relatable commercials.
Industry Implications
1. Alcohol - Opportunity for alcohol companies to revamp their advertising strategies and create viral commercials.
2. Marketing - Opportunity for marketers to adopt playful and humorous strategies to engage consumers.
3. Media and Entertainment - Opportunity for media and entertainment companies to produce creative and relatable content for young adult audiences.
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