The Smirnoff Year of the Tiger Packaging Celebrates the Chinese New Year
Vittoria Natarelli — July 22, 2010 — Marketing
References: thecreativemethod & lovelypackage
The Smirnoff Year of the Tiger packaging celebrates the Chinese New Year. Designers Creative Method wanted to pay close attention to culturally significant images for the design of the case.
Looking very celebratory and gift-ready, the case features a beautiful gold tiger on the front that stands out from the red background. The stunning Smirnoff Year of the Tiger packaging should be around all year.
Implications - Western consumers are enthralled with the diversity of cultures around the world and especially China. China connotes a rising power with a bright future. Companies should attach their wagons to symbols of power -- whether it's from Western culture or from another that consumers find exotic.
Looking very celebratory and gift-ready, the case features a beautiful gold tiger on the front that stands out from the red background. The stunning Smirnoff Year of the Tiger packaging should be around all year.
Implications - Western consumers are enthralled with the diversity of cultures around the world and especially China. China connotes a rising power with a bright future. Companies should attach their wagons to symbols of power -- whether it's from Western culture or from another that consumers find exotic.
Trend Themes
1. Cultural Celebration Packaging - Brands should leverage culturally significant images to create packaging designs for celebratory occasions.
2. Global Symbol Attachment - Companies can attach themselves to globally recognized symbols of power to appeal to consumers.
3. Year-round Limited Edition Packaging - Creating limited edition packaging for special events or holidays can help drive sales all year round.
Industry Implications
1. Alcohol and Spirits Industry - Companies can create culturally inspired packaging designs for special editions or promotions.
2. Marketing and Advertising Industry - Marketing and branding agencies can help brands leverage cultural symbols and events to appeal to diverse audiences.
3. Retail Industry - Retailers can use limited edition packaging designs to create a sense of exclusivity and drive sales.
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