This Smirnoff Europe Ad Works with Disabled People to Raise Money
References: itunes.apple & youtube
A new Smirnoff Europe ad campaign collaborates with disabled people to help disabled people. Using the latest brainwave Emotiv EPOC technology, Smirnoff worked with a DJ to produce a track reflecting the mind of three physically disabled music lovers. This track, called Mindtunes, is now available on the iTunes store for purchase; its proceeds will be donated to Queen Elizabeth’s Foundation for disabled people.
This video outlines the whole story of how DJ Fresh collaborated to create this track. It is heart-warming, its music is feel-good. Overall, it reminds us that there is a creator inside each and every one of us; this is the exact message Smirnoff wanted to get across.
The track and video were followed by a twitter campaign called "#yoursforthemaking," in line with the project's philosophy that everyone has the mind to create.
This video outlines the whole story of how DJ Fresh collaborated to create this track. It is heart-warming, its music is feel-good. Overall, it reminds us that there is a creator inside each and every one of us; this is the exact message Smirnoff wanted to get across.
The track and video were followed by a twitter campaign called "#yoursforthemaking," in line with the project's philosophy that everyone has the mind to create.
Trend Themes
1. Charitable Advertising - Opportunity for brands to collaborate with charitable organizations and individuals to raise awareness and funds while also spreading a positive message.
2. Brainwave Technology in Music - Opportunity for music and technology industries to collaborate and create unique content that reflects the mind and emotions of individuals using brainwave technology.
3. Crowdsourced Creativity - Opportunity for brands to involve and inspire consumers to create and share content that reflects their individual creativity and personality.
Industry Implications
1. Alcohol - Opportunity for alcohol brands to promote responsible drinking and collaborate with charitable organizations to appeal to socially conscious consumers.
2. Music - Opportunity for music industry to explore and utilize brainwave technology to create unique and personal music content.
3. Charity - Opportunity for charitable organizations to collaborate with brands to raise funds and awareness while also promoting inclusivity and creativity for disabled individuals.
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